One of the biggest things I hear from business owners — especially moms — is this:
“I need new photos… but I don’t know if it’s worth it.”
And I get it. Time is tight. Budgets matter. And the idea of “keeping up” with content can feel exhausting.
Here’s the truth, though:
A good branding session isn’t about getting a lot of photos.
It’s about getting the right photos — ones that work for you again and again.
Here are 10 real, practical ways my clients use a single branding session throughout the year.
- Social Media Profile Photos
This one seems obvious — but it’s often overlooked.
Use the same headshot across Instagram, Facebook, LinkedIn, and any professional platforms. Consistency builds recognition. People should know it’s you before they read your name.
- “Get to Know Me” Posts
Every business owner needs one solid, approachable image they can return to for:
- introduction posts
- pinned posts
- “Hi, I’m ___” moments
This image says: I’m a real person, and I’m good at what I do.
- Client Review Posts
Pair a strong branding image with:
- a client testimonial
- a short case study
- a “here’s what working together looks like” caption
Your face + their words = trust.
- Website Pages
One branding session can refresh:
- your homepage
- your About page
- service pages
- booking or inquiry pages
Your website should feel like it matches the energy people get when they meet you in real life.
- Marketing Materials
Think beyond social media.
Branding images are perfect for:
- email headers
- PDFs
- guides
- lead magnets
- slide decks
- proposals
Anywhere your business shows up — your images should show up too.
- Email Marketing
Emails perform better when there’s a face attached.
Use your images in:
- newsletters
- announcements
- launch emails
- personal notes to your list
People connect with people — not logos.
- Blog Posts
Even one strong branding image can:
- anchor a blog post
- break up long text
- reinforce your authority
You don’t need a new photo for every post — you need images that belong to your brand.
- Seasonal Content
A single session can be styled to work across seasons.
Neutral outfits. Clean backgrounds. Simple setups.
That means:
- January planning posts
- Spring refresh content
- Fall reflections
- Year-end wrap-ups
One session. Many moments.
- Speaking Engagements & PR
If you ever:
- speak at events
- appear in publications
- submit features or bios
You’ll need a professional image ready to go. Branding sessions solve this before you’re scrambling.
- Consistency (The Real Secret)
The biggest benefit of a branding session?
You stop avoiding visibility.
When you have images you feel good about, posting gets easier. Showing up feels lighter. And your business starts to look as professional as the work you do.
Side note from Me: I do this for myself every year, too.
As a photographer, it would be easy to skip it—or to tell myself I’ll get to it later. But I know how much easier my marketing becomes when I have current, usable images ready to go.
I use my branding photos across my website, emails, social media, and client-facing materials all year long. They save me time, reduce decision fatigue, and make showing up feel lighter.
If it didn’t work, I wouldn’t recommend it.
If you’ve been thinking, “I just need a few good images,” you’re probably right.
The goal isn’t more content — it’s usable content.
And that’s exactly what a thoughtful branding session is designed to give you.
If you’re curious what a branding session could look like for your business, you can explore the Marketing Portrait Experience here.
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