Personal Brand Imagery

/Personal Brand Imagery
Personal Brand Imagery 2018-10-15T18:13:53+00:00

“Your brand is what people say about you when you’re not in the room.” -Jeff Bezos

What is Personal Brand Imagery anyway?  It’s not really something that is defined, it’s more of a mood, a vibe, some perceived feeling clients get when they view your products, platform and ultimately your cash register.  It’s the way you visually tell your story.

Personal Brand Imagery can make the difference in getting noticed in a busy, fast-paced market.  Much like eating, we shop with our eyes.  Building a portfolio of quality imagery to help define your brand is a key asset to your business.

Brand Imagery | Appletini Photography

Proper branding helps influence the way people feel about you, the way people feel about your message and ultimately feel about your product.  Whether you are selling a unique service, houses or an MLM you need to build trust – fast.  As consumers we are presented with choices all day long, we want to work with people we know not just faceless companies shoving stuff at us.  Personal Brand Imagery helps you build that connection by letting people into your world through visual storytelling.

During your consultation we will come up with the story of your brand.  You may already have this down which is great but if not, I’m here to help.  Let’s say you’re a Mom and a coach and a fitness guru you need a carefully curated set of images that help you tell that story.  Instead of coming up with a new post everyday to tell the story of your business, you’ll already own a portfolio of images that you can pull from, add in your marketing copy and be done – on to the rest of your to do list.

Personal Brand Imagery | Appletini Photography

In this social media climate, we need a way to connect quickly with potential clients and give them insight into our personalities and the reason behind the passion.  We need them to stop and listen.  High-quality personal brand imagery does just that.

    • Social Media – especially your profile pictures and daily post. Having high-quality imagery has proven results.

    • Website – clients like to buy from humans. Add personal brand imagery into your sales, about and landing pages.

    • Press Releases – launching something excited?! A press release is a lot to read through, get to the point with great imagery.

    • Newsletters – your clients want to hear from you but also receive a lot of messages every day. Help cut through the fluff with beautiful imagery.

    • Marketing materials – like I said above people like to purchase from humans, add Personal Branding images to your printed marketing pieces like business cards, tri-folds, and brochures.

    • Product Images – show what you sell, show clients how to use your products/services and show how YOUR PRODUCT fits into their lifestyle.

Brand Imagery | Appletini Photography


How it Works


Consultation – Fill out the form below and I’ll call you to go over you business, your ideas for the session and how we can tell your story or stories.  Have no clue?!?!  No problem!  Did I mention I have a degree in Marketing from Indiana University of Pennsylvania, 10 years’ experience and an absolutely passion for telling brand stories.  One this call we’ll also decide a time and date that works best.

Session – I’ll come prepare with a concept list so we can get through as many sets of images as possible.  You bring to get the outfits and products and I’ll bring the vision and artistry.  We’ll have fun and create images that help your brand shine.  There is no rushing and we’ll have plenty of time to create a set of images that tell your clients exactly what your brand is all about. 

Download & Market – Images are delivered fully edited on a password protected website in high and web resolution.  You are able to download them to as many devices as you wish.  Some images will include negative space so you can add your own text or promotional details.  You own these images and have full permission to edit, crop and add all the text your brand desires. 

Repeat – Having a current portfolio of images is critical to your social media presents.  Come back for repeat session as we continue to tell your story and share your passion.  Bucks County is very seasonal and I recommend coming back once a quarter to create a bank of images that will work year-round.  Each session will be unique and we’ll work together to tell your story or update your story each session.


 

Headshots | Appletini Photography

Headshot – $249

The session takes place in my Yardley Studio and includes two looks on 2 solid backdrops.  The session takes about 20 minutes and yields 8 images.  We highly recommend one “professional” headshot that can be used as profile images and one “branding” headshot that shows off what you do that can be used in social media posts.  Location headshots available for a $35 travel fee.  Have a large group?  Contact us for custom pricing!


Branding | Appletini Photography

1 Story Session – $499

Tell the story of your brand.  Let’s say you’re a real estate agent, sure you need a great headshot but you also need to tell the story of how passionate you are about homes.  We’ll create a series of images that tell that story – think a great headshot and images of you in and around homes.  This session takes about 30-45 minutes, includes an outfit change for variety and yields 30 images.  Session can take place in my Yardley, PA studio or within 15 miles of 19067.


Branding | Appletini Photography

3 Story Session – $799

In today’s social media presence people want to know who they are buying from.  In this session we’ll come up with 3 stories to tell so your clients and potential clients can really get to know you.  Let’s say you’re a Mom, coach and fitness guru.  We’ll create a series of images (about 20 per story) that convey those messages.   This session takes about 60-90 minutes, includes 2-3 outfit change for variety and yields 60 images.  Session can take place in my Yardley, PA studio or within 15 miles of 19067.


Personal Brand Imagery | Appletini Photography

5 Story Session – $999

If social media marketing is the key strategy to your online presences this package is for you.  We’ll come up with 5 different stories to tell.  We’ll capture several different details and spend 3 hours creating 3 months’ worth of online content for you to use.  Let’s say you are a Lu La Roe rep, Wife, Boss Babe, Boutique Owner and Mom – we’ll come up with concepts to cover it all.  This session takes about 3 hours, includes several outfit changes and yields 100 images.  Session can take place in my Yardley, PA studio or within 15 miles of 19067.


Personal Brand Imagery | Appletini Photography

One Year Worth of Images – Book 4, get one FREE

Sharing these images online is powerful and you’ll see the changes in your numbers.  Once you get a taste of what personal brand images can do, you’ll want more.  This package includes (4) story sessions that will be captured once per quarter.  We can tell the same stories each time with new, fresh imagery or we can develop new stories.  You pay in monthly reoccurring payments and we set capture months at time of purchase.  Session can take place in my Yardley, PA studio or within 15 miles of 19067.